Strategic Consulting
We are a team of problem solvers. Identifying your unique challenges and customizing a holistic set of solutions is the focus of our firm. We ensure our client’s strategies take advantage of the best digital practices that align with classically executed offline communications programs.
- Digital Strategy
- Project Management
- Content and Communications Strategy
- Copywriting and Editing
- Communications Analysis & Objectives Assessment
- Social Media Planning and Execution
Reputation Management
Public crisis, poor search engine results, damaging customer reviews, and negative publicity can cripple brand effectiveness and organizational mission. Liberty helps a wide variety of organizations manage their reputations and brand equity. We have developed proprietary approaches that blend several techniques and applications.
- Crisis Communications
- Search Engine Optimization
- Sentiment Analysis
- Social Scoring
- Review Site Analysis & Response
- Content Creation
- Wikipedia Management
- Traffic Generation
- Social Media Campaigns
- Online Advertising
- Strategy Development
Design
Liberty’s approach to design is not merely based on pure aesthetic, but on techniques that specifically enhance the goals and missions of the client. Every project is tailored for the specific audience and every facet of the design maintains and enhances the essence of your brand.
- Responsive Web Design (desktop, tablet, and mobile)
- Brand Creation
- Graphic Design
- Marketing Materials/Collateral
Technical Development
Liberty’s team of experienced developers can translate any idea into reality using the many software and development tools at our disposal. We’ve mastered the art of responsive development, have customized countless mobile applications, and have empowered thousands of organizations with the tools they need to enact change.
- Content Management Systems
- Mobile Application Development
- Custom Application Development
- Candidate Bundling Software
- Community Building Tools
- Email Template Development
- Social Network Integration
Marketing
Building a beautiful and compelling website is only the first step in achieving your strategic goals. Liberty helps clients execute their digital strategy to achieve measurable results using the latest marketing tools. After all, what good is a web site if no one can find it?!
- Search Engine Optimization
- Search Engine Marketing (Google Adwords)
- Social Media Marketing & Advertising
- Email Marketing
- Content Marketing
Advocacy
Liberty has worked with some of the nation’s largest advocacy groups, including the League of Conservation Voters, One Campaign, and ACLU, among others. We have also run successful digital campaigns for hundreds of federal and statewide candidates, including NY Governor Andrew Cuomo, Vice President Joe Biden, and many more. Our team has built numerous advocacy tools, including the most robust candidate bundling platform in the United States.
- Website Development
- Online Organizing Tools
- Engagement Plans
- Mobile App Development
- Social Media Campaigns
- Candidate Bundling
- Email Campaign Management
- Digital Fundraising Plans & Execution
- Search Engine Optimization
- Voter Targeting
- Online Advertising
Analytics & Support
Liberty’s dedicated project managers and digital strategists provide ongoing support and analytics for our clients. Our services range from traditional web site hosting and management to more robust digital audits and online sentiment analysis.
- Website Hosting & Management
- Website Analytics
- Social Media Monitoring
- Online Sentiment Analysis
- Digital Auditing