Liberty Concepts Blog
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Political Targeting for Consumer Digital Marketing
Often highly effective digital advertising campaigns leverage innovations and strategies developed for entirely different purposes. One such strategy, voter file layering, is a unique approach that can transform...
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Digital Storytelling: A Powerful Strategy for Universities to Boost Enrollment
In an era of declining enrollment and increasing competition, universities and colleges must rethink how they connect with prospective students. Digital storytelling has emerged as one of the...
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The Importance of Sentiment Analysis in Digital Marketing
Understanding customer sentiment is crucial for brands to stay competitive and relevant. Sentiment analysis, the process of detecting and interpreting emotions expressed in online conversations, provides valuable insights...
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Navigating the Walled Garden Problem in Digital Advertising
The term “walled garden” in digital advertising refers to platforms where the owner controls access to content and data. Major players like Google, Facebook, and Amazon have created...
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Overcoming Donor Fatigue Online in 2024: Strategies and Insights
Donor fatigue is a significant challenge for non-profit organizations, especially as the digital fundraising landscape becomes increasingly crowded. With frequent donation requests and the constant bombardment of appeals,...
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Navigating the Challenges of Cookie Depreciation in Online Advertising
The digital advertising landscape is undergoing a significant transformation with the impending depreciation of third-party cookies. For years, cookies have been the backbone of online advertising, enabling marketers...