Often highly effective digital advertising campaigns leverage innovations and strategies developed for entirely different purposes. One such strategy, voter file layering, is a unique approach that can transform...
The term “walled garden” in digital advertising refers to platforms where the owner controls access to content and data. Major players like Google, Facebook, and Amazon have created...
The digital advertising landscape is undergoing a significant transformation with the impending depreciation of third-party cookies. For years, cookies have been the backbone of online advertising, enabling marketers...
Liberty Concepts
